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282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO!
Description
🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before.
In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failure
If you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch.
01:11Â The Role of a CEO in Company Success
07:06Â Company Culture and Learning
19:54Â Challenges and Successes with IP Partnerships
29:30Â The Process of Game Development
38:37Â The Role of Intervention in Product Strategy
40:45Â The Responsibilities of a GM
49:47Â The Impact of the Savvy Acquisition
01:04:31Â Advice for Laid-Off Game Developers
01:10:08Â Exciting Future Prospects in the Gaming Industry