Episode Details

Have you ever wondered how affiliate marketing can work in synergy with PR to create shopping moments for consumers? Prepare to be enlightened as we sit down with Joey Asselson, Director of Growth at Team Bespoke. Joey's expertise in digital partnership marketing for emerging and startup brands shines through as he details how his firm goes beyond the traditional affiliate approach.

We venture into a deep exploration of the trending CPC (cost per click) and EPC (earnings per click) models in affiliate marketing. Revealing how these models are upturning the industry, Joey provides valuable insights on their role in opening up new opportunities for partners, increasing commission rates, and offering a safety net for content partners to promote brands without the fear of not being the last click in an attribution window. 

But our discussion doesn’t stop there. We delve into the fascinating intersection of PR and affiliate marketing, discussing the crucial role of PR moments in creating shopping moments and how to repurpose content effectively to resonate with consumers. From dealing with the challenges of gaining editorial coverage to preparing for the holiday content, Joey offers a wealth of practical tips and expert advice that you won’t want to miss. Tune in for this episode packed with insightful discussions and get ready to take your affiliate marketing game to the next level.

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