Episode Details
Back to EpisodesUnlocking PR Secrets with Ronica Cleary: The Power of Earned Media and Why DIY PR Might Not Cut It
Description
Welcome back to another juicy episode of The Build Your Digital Community podcast!
Today, we have a very special guest joining us – Ronica Cleary, the brilliant mind behind Cleary Strategies, a PR agency specializing in thought leaders and brands with captivating founder stories.
In this episode, Ronica takes us on an exhilarating journey through her fascinating career in the world of PR - including her stint as a White House Correspondent. Her unique experiences in the field of Public Relations have equipped her with a ton of insights that she generously shares with our audience.
Prepare to gain valuable knowledge as we explore the dynamic realm of PR strategies. We'll delve into the concept of earned media and its significance, and Ronica imparts wisdom on how to secure that coveted media coverage and the exceptional authority that comes with it.
Ever wondered why someone might prioritize PR over other marketing methods? We've got you covered! Kristina discusses the crucial factors that determine when it's the right time to invest in PR, straight from Ronica herself!
But that's not all – Ronica tells it like it is! She drops some eye-opening truths about the realities of DIY PR and why outsourcing might be the smartest choice for your brand!
As always...reach out if you have any questions - always happy to answer!
Links For You:
• Checkout Cleary Strategies
• Follow Ronica on Instagram!
• Follow Cleary Strategies
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