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Ep. # 97 The Eclectic Soul of 21 Godwin: Hair, Herbs, and Holistic Beauty
Description
What happens when a stylist with 23 years of experience brings East Village flair to suburban Ridgewood? April Luna, owner of 21 Godwin boutique salon and apothecary, has created an answer that's been thriving for over a decade in a market saturated with competition.
With exposed brick walls and an eclectic, rock-and-roll aesthetic, 21 Godwin isn't your typical Bergen County salon. April has deliberately crafted a space that stands out, attracting clients seeking something beyond the ordinary—whether that's a subtle refresh or a bold transformation. But what truly differentiates her business is its evolution from traditional salon to natural wellness destination.
Inspired by a visit to an East Village herb shop that reminded her of "Harry Potter's bedroom," April developed a passion for botanical ingredients that led her to create a line of preservative-free skincare products. Her face serum, developed through two years of experimentation, forms the cornerstone of an apothecary collection that now includes "drunken mushroom tinctures," natural soaps, and body butters—all created with a commitment to purity rarely found in commercial products.
The journey hasn't been without challenges. April candidly discusses the difficulties of balancing salon operations with product development and the changing dynamics of stylist employment. Yet her enthusiasm remains undimmed, fueled by what she describes as the unparalleled reward of seeing clients' faces light up when they feel better about themselves.
When you visit 21 Godwin (conveniently located across from Whole Foods), expect more than just a haircut. April creates a personalized experience—perhaps with custom-blended herbal tea or a glass of wine—and fosters open communication to ensure every client leaves satisfied. It's this attention to individual needs, combined with genuine passion and creativity, that has allowed her unique vision to flourish where many others have faltered.
Ready to experience a salon that treats beauty as both art and wellness? Call 201-857-0578 or email April21Godwin@gmail.com to book your appointment with April Luna.
21 Godwin Boutique Salon & Apothecary
April Luna
21 Godwin Ave Ridgewood, NJ 07450
(201) 857-0578
21Godwin@gmail.com
21godwin.com