Episode Details

A few weekends back, I was working full steam ahead at my “other” full time job in life.

Now most of you know me as a guy who trains people in the gym and creates content like this, with the goal of making everyone I come into contact with better.

But this was my OTHER job…the one where I’m an elite Uber driver and sports dad!

And on this particular morning, with a 90 minute drive to beautiful Terre Haute ahead of me, I had A LOT of time to think about business, training and life.

And this show is what came from all that!

Basically I asked myself a few simple questions:

• What have I done WELL over the years in my business?
• In what areas could I improve? And perhaps most importantly…
• How I can put all of this into a podcast that will help YOU become a better trainer, coach and businessperson?

Well this is what I came up with: 10 keys to help YOU run a better business and make more money in 2025.

Because let’s be honest here – all of us come into this industry because we want to help people.

But in that same breath, many of us don’t know how to take care of OURSELVES from a business or financial perspective.

So I really hope this show helps you out – let’s dive in!

At certain times in life, long hours of coaching in the gym IS your continuing education.

– MR

This Week on the Physical Prep Podcast:

• The REAL KEY to running a successful fitness business (that doesn’t necessarily have to DO with business!)
• Why your continuing education can and should change at different points in your career.
• The biggest side quest or “shiny” object in fitness business today.
• Serious question: Should you be considering using DIRECT MAIL to advertise?!?!
• The real goal of using social media (Hint: it’s not just about more likes!)
• What you can do right now, TODAY, to start building a stronger business for free.
• Why your goal shouldn’t be to train professional athletes right out of the gate.
• How to know what someone really wants from training  – and then get them to buy with ease.
• Rate Increases: How do you pull these off without pissing all your clients and athletes off?
• Why making it easy to get started with you is crucial to your success!

Related Links:

• Andy McCloy on Entrepreneurship, Becoming an Elite Coach, and “Playing Business”
• Ryan Patrick on Speed Training Mistakes and the Allure of Big Weights
• Mark Fisher on Unicorns, Ninjas and Business Success

• Listen Now