Episode Details

What you’re about to hear isn’t a story about overnight success. It’s about what becomes possible when you choose keep podcasting because you love it too much to quit. 

For Desiree Petrich, launching a podcast was a business growth move. But a year in and zero ROI later, she wanted to toss her mic in the donations bin and call it quits. But once she learned how to spot the signs that it was time for a podcast rebrand, the bold move she made next 4X'd her podcast growth in a single year, brought in leads and revenue like never before, and helped her fall in love with podcasting all over again.

If you're thinking about giving up, this episode might make you think twice (and hand you the podcasting strategies you're missing). Hit play and let’s dive in.

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1:04 – 5 Signs Your Podcast Isn’t Connecting With the Right Listeners

8:38 – The Podcast Messaging Mistake That Makes Great Content Easy to Scroll Past

11:15 – The Podcast Naming Strategy That Helps New Listeners Remember Your Show

16:13 – What Listener Feedback Sounds Like When Your Podcast Messaging Finally Clicks

20:14 – The One Question Test That Can Expose Weak Podcast Episodes

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Episode Links:

• Connect with Desiree Petrich: Website | LinkedIn
• Listen to Desiree's Podcast: You’re The Boss. Now What?

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Other Episodes You’ll Love:

• How to Make Your Podcast Worth Every Second You Spend on It
• Can’t Break 200 Downloads an Episode? Let’s Fix That

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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