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The Dark Kitchen Rises with Geoff Alexander of Wow Bao
Episode 112
Published 4 years, 8 months ago
Description
Geoff Alexander is the President and CEO of Wow Bao, a fast casual Asian concept that has grown from 3 brick-and-mortar locations to over 300 locations including airports, grocery stores, and food trucks, using what Geoff calls "dark kitchens" under his direction. Geoff also has substantial experience as managing partner at Lettuce Entertain you, and has been named one of the most influential restaurant CEOs in the country according to Nation's Restaurant News.
On this episode, Geoff and host Zack Oates discuss:
- How Wow Bao has grown so fast
- Dark kitchens vs ghost kitchens vs virtual kitchens
- How to maintain a brand identity as your company grows
- What keeps the CEO of a large, growing company up at night
- More
Thanks Geoff!