Episode Details

In this Coaches Corner episode of Silent Sales Machine Radio, Brian and Robin Joy unpack a surprisingly common challenge among resellers: the obsession with sourcing new ASINs over building sustainable, replenishable inventory. Through humorous anecdotes, practical coaching insights, and relatable metaphors, they explore the psychology behind the "thrill of the chase" and how to shift focus toward long-term e-commerce success.

Whether you're stuck in the cycle of constant test buys or struggling to find "profitable" ASINs, this episode delivers a fresh perspective: it's not about perfection—it's about progress.

Learn how building a robust viable ASIN database can be your most powerful strategy, why testing trumps guessing, and how to play the long game without burnout.

Highlights include:

• The difference between viable, testable, and replenishable ASINs

• Why your sourcing mindset matters more than your tools

• How to use Keepa data and sales cycles to your advantage

• The power of "shopping the back of the list"

• Why success in e-commerce is truly a numbers game

Don't just chase the next shiny ASIN—build your base, trust the process, and test more!

Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If I've sold a brand for a long time, can Amazon re-gate me? How can I avoid this risk?"

Watch today's episod eon our YouTube channel here: https://youtu.be/v2b5CLDB8Gw

Show note LINKS:

TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!

ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!

SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.

SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!

ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!

SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received!