Episode Details

#20: Use E-Mail Marketing to Drive Revenue

This week’s episode is all about the importance of Permission Marketing. Perhaps you're asking: "What is permission marketing?" Seth Godin defines it as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want them.” We are of course talking about building an e-mail strategy, but it goes beyond that I think. It’s about shifting your perspective to reconsider how we connect with our audience. Throughout the episode we'll talk about five key areas of building an effective e-mail strategy:

1. Collecting E-Mail Addresses
2. Building an E-Mail Strategy
3. Segmenting the List
4. Retargeting Customers
5. Integrating the List with Facebook

E-Mail Service Providers

• Mailchimp
• ConvertKit
• ZenReach

CONTINUING EDUCATION:

• Permission Marketing by Seth Godin - a masterpiece written back in 1999 where he talks about the perspective shift in marketing... the move from "Interruption Marketing" to "Permission Marketing. Terrific book, well worth the investment of time and money.