Episode Details

#26: Internal Marketing

Usually when we talk about Marketing we're talking about EXTERNAL marketing... SEO, paid advertising, e-mail marketing, social media... often forgetting about the equally valuable INTERNAL marketing. What is internal marketing? Give a listen as I walk you through it!

ASSIGNMENT

• Just take stock, and make sure that everything in your restaurant is an opportunity to build regular customers. Don't even make changes yet; just start with an assessment.

CONTINUING EDUCATION:

• Marketing Rebellion by Mark Schaefer