In this high-impact episode of That Will Nevr Work, Maurice Chism sits down with business strategist and branding expert Alan McLaren to discuss a bold truth: Personal branding for CEOs and founders is no longer a luxury—it’s a necessity.
Alan breaks down why today’s marketplace demands more than just a company logo or mission statement. People want to know the person behind the brand. He shares how leaders can strategically develop a personal brand that builds trust, attracts opportunities, and supports long-term business growth—without feeling fake or forced.
Whether you're leading a startup or scaling a legacy, this episode will help you embrace visibility, clarify your message, and show up in ways that truly connect.
🎧 Tune in to discover how your personal brand can become your business's greatest asset.
Connect:
https://www.linkedin.com/in/alanmclaren/
https://www.youtube.com/@Alanmclaren23
Resources:
Published on 7 months, 3 weeks ago
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