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Leadership Success Story: Srinath Muralinathan's Transformative Projects at Amazon
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Srinath Muralinathan’s voice commerce and Zero Click innovations at Amazon drove record engagement, transforming how millions interact with digital shopping.
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At Amazon, Srinath Muralinathan led transformative projects like Alexa Deal Extension and Zero Click Shopping, driving a 300% increase in voice deal access and a 47% boost in satisfaction scores. By merging AI, intuitive UX, and strategic leadership, he redefined how customers shop—creating scalable, inclusive, and secure retail innovations.
Published on 3 days, 2 hours ago