Episode Details

What if "Know, Like & Trust" isn't enough anymore? In this foundational episode, Mike Libercci and Dr. Jake Clendenning unpack the KLT formula—and why adding a transactional element is the key to monetizing your influence in today's fast-paced digital world. From fear-based marketing traps to building real authority without formal credentials, they share tactical insights, bold truths, and personal stories from the trenches. Learn why consistency, clarity, and conviction matter more than ever—and how to apply KLT with strategy, authenticity, and purpose to fuel lasting business growth. This isn’t just about being known, liked, and trusted. It’s about turning influence into action. You just heard it. Now it's time to do something with it. If this episode hit home, here's how to take action: 🔥 Join The Conversation: Leave a review on Apple Podcasts or Spotify and tell us which insight you're implementing first. Your feedback doesn't just help us—it helps other entrepreneurs find the show when they need it most. 💡 Ready to Go Deeper? This is just the beginning. If you're serious about transforming from best-kept secret to industry authority, check out: → The Total Disruption Guild – Your network of entrepreneurs who actually do the work → The KLT Formula – The framework that turns influence into revenue → Business Battleground: Boardroom Edition – Transform your company on a national stage Visit Total-Disruption.com to explore how we can help you dominate your market. 📲 Connect With Us: Follow Dr. Jake Clendenning and Michael Libercci on LinkedIn and Instagram [@TotalDisruption1] for daily insights, behind-the-scenes moments, and the unfiltered truth about entrepreneurship. 🎙️ Never Miss an Episode: New episodes drop every week. Subscribe now on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, or wherever you listen. Set it to auto-download so you're first in line when we drop the next one. 💬 Got a Question? Challenge? Breakthrough? DM us your wins, struggles, or topics you want us to tackle. We read every message, and the best ones might just become a future episode. Remember: Your competitors are either listening—or falling behind. Don't be the latter. This is Total Disruption. We'll see you next week. Hosted by Dr. Jake Clendenning & Michael Libercci Produced in partnership with the Los Angeles Tribune Podcast Network Hosted by Simplecast, an AdsWizz company For advertising opportunities and sponsorship inquiries, visit Total-Disruption.com Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.