Episode Details

In this episode, Barbara and Robert discuss:

• Setting personal and professional visions. 
• Breaking your vision into baby steps that are actionable and manageable. 
• Being involved in your local chamber of commerce. 

Key Takeaways:

• Utilize this unique time we have now to analyze your processes and make your patients and clients happier.
• Leverage your team to help you reach your goals, which also helps them reach their goals. 
• Spend time with your clients, listen to them, and do something that makes them feel seen.

“If you work to delegate and coach your teammates on what you want to accomplish, it allows you to take things off your plate, and allows them to have greater success and greater confidence in helping you grow the practice.” —  Dr. Robert Moss

 TRANSCRIPTION

Barbara:         Welcome to another exciting episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we have with us Dr. Robert Moss. After 22 years of practicing Physical Therapy with an emphasis on Orthopedics, Dr. Moss shifted his focus from running a small practice to streamlining his processes to give him more time to spend with his family. Out of this shift sprung a passion for helping other business owners do the same while also maximizing their profitability and client satisfaction. Welcome to the show, Robert.

Robert:           Well, good afternoon, Barbara. How are you doing?

Barbara:         Good. Thanks. Well, you have quite a bio there. Tell me, how do you live the dream, increasing profitability while working less?

Robert:           That’s the million-dollar question, isn’t it? And so, I think part of that really starts with setting a vision for yourself and whether it’s you need to set a personal vision and I think also a company vision as well. Looking out, you know, what do you want to do, what do you want to achieve in three, five, maybe even 10 years?

Ten years out is pretty lofty but at least you have kind of a milestone that you’re continually looking for. And obviously, as things like COVID hit, those milestones get adjusted in terms of, you know, when you’re going to reach them. But I think if you don’t set some type of vision and have some intentionality on what you’re doing on a day-to-day basis, you’re just going to be a mouse on the wheel and just keep grinding it out and then you’ll look up three to five, 10 years later and really haven’t accomplished what you thought you wanted to.

Barbara:         Although five years ago, nobody could have predicted this, four or five years moving forward.

Robert:           Three months ago, we couldn’t have, right?

Barbara:         That’s true. You say that now is a good time to analyze your processes and make your patients and clients happier. You know, what do you mean by that?

Robert:           Well, I think for most businesses across the country — We’re in Texas and we definitely slowed up, probably not as much as say on the East or West Coast but it gives you time especially if you received the PPP money where you’re able to pay your employees, you want to keep them engaged. But maybe you don’t have the volume of patie