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72. How to create partnerships with iconic brands with Jess Ruhfus
Description
What if the secret to scaling your brand and cutting marketing costs wasn’t ads—but aligning with iconic partners?
In a world where ad costs are soaring and customer attention is fleeting, many brands are stuck relying on outdated growth tactics. This episode unpacks how partnership marketing—when done right—can be your fastest path to trust, reach, and revenue.
- Discover Jess Ruhfus used to land collaborations with brands like Microsoft and HelloFresh.
- Learn how to overcome the biggest obstacles that make most brand partnerships flop.
- Hear innovative, real-world examples of how unlikely brand pairings led to unforgettable campaigns—and why you can replicate them.
Sign up to Jess’s Iconic Duos program HERE!
Tune in now to learn how your brand can attract iconic partners, amplify its impact, and build long-term collaborations that truly move the needle.
New episodes Monday, Wednesday and Friday.
More from Phil Hayes-St Clair:
Learn how to identify your ideal business partners in under 2 minutes
This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.
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