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Tijuana Life, Business & Beyond
Description
This is our first episode of Damage Control and in this conversation, Ed & Eddie reflecting on life in Tijuana, the creation of Tactical Outfitters, and their personal evolution.
They discuss entrepreneurial hurdles, the role of humor in branding, and how individual stories shape businesses. Key points include the value of community, building an audience before launching, and the power of practical skills over expensive equipment.
Ed & Eddie underscore their dedication to community support, the strength found in vulnerability, and the use of humor as a coping strategy. They also touch upon art, spirituality, cultural heritage, and their perspectives on death. Finally, they delve into death veneration, the origins of Santeria and Santa Muerte, the cultural blending in Tijuana, and the community work and future goals of Manifesto Industries.
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