Episode Details

Today, we have a very fun episode.

We’re teaming up with my long-time collaborator and friend Aatir Abdul Rauf—who’s now a VP of Marketing and spent the past decade in senior product roles.

We’re each reviewing 3 of each other’s favorite posts.

Today, we’re chatting about:

* The New Trio - 00:01:34

*Growth Loops - 00:20:28

*The Languages of Product Management - 00:36:28

*5 Lessons from Netflix’s decline - 00:46:24

*Roadmap isn’t a strategy - 00:51:30

* My viral post of all time - 00:53:39

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Key Takeaways

* There’s a new trio in town. We all grew up on the “PM + designer + engineer” model. He advocates for the new trio: PM, PMM, and Growth. It’s a very important concept to think of. PMs build, PMMs tell the story, Growth makes it scale. If even one of those is missing, good luck sustaining anything.

* PMMs are the unsung heroes of real product impact. Most teams either ignore the role or treat it like launch copywriting. But without a PMM, users don’t understand the product. You can ship the most powerful feature ever but if no one knows it exists or why it matters, it’s worthless.

* Growth isn’t the first thing; it’s the multiplier. You don’t bolt on a growth loop day one. You ship →