Episode Details

PepsiCo says it plans to replace artificial colors with natural ones across its product lines by 2026, but the move could come with major R&D and consumer acceptance challenges. The Fast Five crew debates whether regulation is the only real way to force change.

0:02 – PepsiCo CEO outlines natural color transition timeline

0:45 – U.S. HHS pushes voluntary color removal by 2026

2:00 – France vs U.S.: stark differences in food color standards

3:40 – Why reformulation is hard: R&D, sourcing, pricing

4:45 – The food-as-medicine opportunity

6:00 – Will Americans accept the change without regulation?

7:00 – Red Vines, Trix, and the real struggle of visual food culture

For the full episode, head here: https://youtu.be/LpW3lI-L7TI

This week's episode is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.

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