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TCF1016: Make it Simple
In this episode of The Contractor Fight, Tim and Derek explore the power of simplifying the sales process—for both the contractor and the customer. Tim shares a real-life example of how a low-friction, transparent sales approach helped him close a $5,000 deal in under 10 minutes. They discuss how readily available pricing, setting expectations early, and reducing buyer friction can lead to faster, more confident customer decisions.
In this episode, they discuss:
- Why simplifying your sales process helps eliminate confusion and speeds up the buying decision.
- How Tim closed a $5,000 aeration system sale in less than 10 minutes using transparent pricing.
- The benefits of listing pricing on your website to reduce friction and increase trust.
- The difference between low-pressure, informed buying versus high-pressure, charisma-driven sales that often lead to buyer's remorse.
- A relatable story of a past customer who immediately regretted a purchase—and how to avoid that scenario in your business.
- A commitment between Tim and Derek to improve their own websites with more service-specific content to serve their clients better.
- The value of having up-to-date, accessible pricing systems so you’re always prepared for a sales call.
Resources:
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Published on 7 months, 2 weeks ago