Episode Details

How do you build trust with a C-suite leader who resists change?

Here’s the truth: you can’t coach someone who doesn’t want to change. 

And that’s where trust begins (or breaks).

It reminds me of a joke: How many coaches does it take to change a light bulb? 

Only one. 

But the light bulb has to want to change. 

So, here’s the challenge: are you coaching the behavior, 

or are you coaching the belief behind it?

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