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71. How Uber, Dettol and Airbnb think about creative brand partnerships
Description
What if your next growth breakthrough came from partnering with someone completely outside your industry?
In this forward-looking minisode, partnership expert Yury Glikin shares why traditional, siloed business models are being replaced by creative, customer-focused collaborations.
- Learn the key mindset shifts CEOs and leadership teams must adopt to create genuine, valuable partnerships.
- Discover how even the smallest companies can partner with global giants, and why agility is your greatest strength.
- Uncover the most common mistakes that kill collaborations and how to future-proof your strategy for the evolving partnership economy.
Listen now to discover how partnership-driven growth can unlock new markets, stronger customer connections, and long-term business success.
New episodes Monday, Wednesday and Friday.
More from Phil Hayes-St Clair:
Learn how to identify your ideal business partners in under 2 minutes
This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.
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