Episode Details

There may be evidence to suggest that BYU, as a "media empire," has scorned the Big 12, it's interesting to consider the media landscape surrounding the conference and BYU's role within it. BYU does have its own robust media ecosystem. BYU Broadcasting operates several television and radio channels, including BYUtv, which broadcasts a variety of content, including BYU sports. The university also has a strong digital presence through its websites and social media channels. This allows BYU a significant degree of control over its messaging and the distribution of its content. When BYU joined the Big 12 in the 2023-24 academic year, it brought with it a dedicated fanbase and its existing media capabilities. This could be seen as an asset to the conference, potentially expanding the reach of Big 12 content to BYU's national audience. The Big 12 Conference itself has a significant media rights deal with ESPN and Fox, which runs through the 2030-31 season. This long-term contract provides substantial revenue for the conference and its member institutions. The value of these media rights is crucial for the financial stability and competitiveness of the conference. Some discussions around the Big 12 have involved the potential for further expansion and the negotiation of future media rights deals. In this context, the media presence of a school like BYU could be a factor in the overall value and appeal of the conference to media partners. It's important to note that the relationship between a conference and its member institutions regarding media is complex and involves mutual benefit. While BYU has its own media operations, its participation in the Big 12 provides access to a larger platform and broader exposure through the conference's media partners. Similarly, BYU's fanbase and media reach can contribute to the overall value of the Big 12's media rights. Therefore, rather than "scorning" the Big 12, BYU's established media presence is more likely to be a factor that the conference considers as they navigate the evolving landscape of college sports media 
 

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