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Catarina Portas, from A Vida Portuguesa: identity, soul and craftsmanship
Season 2
Episode 4
Published 1 year ago
Description
Catarina Portas, the founder of A Vida Portuguesa, a store that celebrates and revives iconic Portuguese brands and products, shares her journey from journalism to entrepreneurship, from the opening of the first shop to a showcase at MoMA
Catarina Portas explains the importance of the swallow as a Portuguese icon and how A Vida Portuguesa is not about nostalgia but about identity and pride.
She also shares her favourite Portuguese qualities and how consumption can drive change in local economies.
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