Episode Details

In this episode, Dr. Barbara Hales sits down with Carrolee Moore Drummonds, founder of the Podcast Pitching Society, to explore how professionals can enhance their visibility and credibility through podcast guest appearances. Carrolee shares her journey from a corporate career in project management and corporate relations to building a successful podcast booking agency, emphasizing the power of storytelling and strategic content marketing.

Carrolee discusses:

• The challenges of entrepreneurship, the mindset hurdles she faced, and how she overcame them.
• The pivotal moment when she realized the true purpose of her business—helping others make a significant impact through storytelling and podcast appearances.
• Her service focuses not just on booking podcast guest spots but also on preparing clients with the correct narrative and content to maximize their impact.
• A holistic approach that includes creating social media content, email sequences, and more, all designed to convert listeners into clients.

Key Takeaway:
“Do what lights you up in business, because when you’re passionate, you can stay consistent and see greater results.” – Carrolee Moore Drummonds

Connect with Carrolee Moore Drummonds:
Website: www.carroleemoore.com
 LinkedIn: www.linkedin.com/in/carroleemoore

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (197)

Introduction to Carrolee Moore Drummonds and Podcast Pitching Society

Dr. Barbara Hales 00:00
Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales, and today we have with us a very special guest by the name of Carrolee Moore. Carrolee Drummonds is the founder of the Podcast Pitching Society, a boutique podcast booking agency that positions underrepresented experts for high-impact podcast guest appearances. With a background in sales and marketing, Carrolee knows how to turn earned media into a powerful amplifier for credibility, thought leadership, and mission-driven storytelling. After transitioning from a successful corporate career, she built a multiple six-figure business in under two years without relying only on ads, social media marketing, or SEO. And for those around that don’t know what SEO is, it stands for Search Engine Optimization—that’s correct. Her signature anti-social content marketing approach helps mission-driven professionals cut through the noise of the reality to garner true thought leadership, built on expertise, not vanity metrics. Welcome to the show, Carrolee.

Carrolee Moore Drummonds 01:37
Thank you so much for having me on the show, Barbara. I’m super excited to have this conversation with you.

The Transition to Podcast Pitching

Dr. Barbara Hales 01:42
How did you get into what you’re doing now with podcast pitching? How did that come to be?

Carrolee Moore Drummonds 01:49
Honestly, everything that I’ve done after