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AI-Powered Insights in Tech with Google's Marie Van Blaricum
Description
How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies.
00:00 Introduction and Guest Introduction
01:16 Differences Between CPG and Tech Insights
03:03 Marie's Career Journey
04:43 Consumer Centricity and Strategic Leadership
06:45 Impact of AI on Insights
08:58 Future-Proofing Careers in Insights
10:35 Leadership in Times of Rapid Change
13:05 Personal Career Advice from Marie
15:15 Opportunities and Threats in the Insights Industry
18:55 Conclusion and Final Thought