Episode Details

What happens when your sports bra is the thing holding you back?

This week, Penny interviews Frankie Elder-Reedy, athlete, entrepreneur, and the creator of Wrax—a revolutionary boob-harnessing bra system that’s empowering women to move with confidence and comfort. But this conversation is about so much more than bounce control. Frankie shares her powerful journey of growing up in a small town, the harassment that shaped her mission, and the fire it lit to create change, two boobs at a time.

🔥 In this episode:
 [00:01:00] The bold intro: Big boobs, big dreams, and the story behind Wrax
 [00:05:00] Frankie’s early experiences running—and being watched
 [00:15:30] The moment her prototype worked (and gave her goosebumps)
[00:21:00] How Wrax is different from every other sports bra
[00:33:00] The Wrax Challenge: Real women, real reps, real results
[00:38:00] An equestrian influencer's surprising feedback
[00:45:00] What wrestlers, warriors, and women with B cups all have in common
[00:56:00] A beautiful toast to Frankie’s son—and the courage to chase dreams

Whether you’ve ever felt uncomfortable in your own body, unsure how to share your work with the world, or just tired of the damn bounce—this episode will meet you right where you are.

🔗 Check out Wrax (affiliate link): https://mywrax.com/?ref=Penny
📲 Follow Frankie: @mywrax

Hayden Kristal can be found https://www.instagram.com/haydenkristal/ 

Wine Camp is laughter, adventure, girlfriend connection—shared over some very good wine and cocktails.

We're heading to Temecula, CA, July 15–18, 2027, for brand-new experiences centered around women, community, connection, and a whole lot of fun.

Registration is limited to the first 40 women. Learn more and save your spot at https://winecamp.info.

Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/call 

Wine Camp 2027 - Join the list or save your spot:
https://www.pennyforyourshots.com/winecamp

Become an Insider for weekly updates, tips, inspiration, and episode extras:
https://www.pennyforyourshots.com/insider

Love cocktails + community? Join the Sipper Club:
https://www.pennyforyourshots.com/sip

Explore all things Penny: coaching, podcast, events, & more:
https://www.pennyforyourshots.com

Follow Penny on Instagram: @penny4yourshots
Or on Facebook: Penny (Kuhlers) Fitzgerald