Episode Details

In this episode of the Franchise QB Podcast, host Mike Halpern speaks with Bryant and Hampden Keil, multi-unit franchise owners of Potbelly. They discuss the journey of Potbelly from its founding to its current status as a leading fast-casual sandwich brand. 

The conversation covers the unique aspects of the Potbelly concept, the importance of customer experience, the supportive leadership team, and the benefits of being a franchisee. They also delve into the qualities sought in potential franchise owners and the investment required to open a new location, highlighting the brand's growth and future potential.

Takeaways
-Potbelly has a strong foundation for franchising.
-The brand focuses on great food and customer experience.
-Leadership at Potbelly is supportive and experienced.
-Franchisees benefit from a well-structured support system.
-Diverse backgrounds can lead to successful franchise ownership.
-Potbelly's culture emphasizes treating customers well.
-Expansion plans are robust with many new locations.
-Investment costs vary based on location and build.
-The Potbelly franchise model is designed for profitability and growth.

Chapters

00:00 Introduction
01:40 The Potbelly Journey: From Founding to Franchising
04:32 Understanding the Potbelly Concept and Menu
07:47 The Potbelly Experience: Customer Engagement and Culture
10:11 Leadership and Support in the Potbelly Franchise
12:35 Expansion and Development of Potbelly Stores
15:22 Franchisee Benefits and Support Systems
17:45 Qualities of a Successful Potbelly Franchise Owner
19:11 Investment and Costs of Opening a Potbelly
21:56 Conclusion

https://franchising.potbelly.com/

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Mike Halpern, CAFC
mike@franchiseqb.com