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How Startup Founders Can Build Investor Ready Models to Win VC Trust with Arta Ramaj

How Startup Founders Can Build Investor Ready Models to Win VC Trust with Arta Ramaj

In this episode of Financial Modeler’s Corner, host Paul Barnhurst welcomes Arta Ramaj, co-founder of 360 Finance, for a discussion into the real-world challenges and nuances of financial modeling. Arta shares her journey from a geography degree to a thriving career in finance and entrepreneurship. Together, they explore the art and science of building robust financial models, the entrepreneurial mindset, and the evolving role of finance as a strategic business partner.

Arta Ramaj is the co-founder of 360 Finance, a boutique consultancy specializing in financial modeling, FP&A, and finance system implementations for private equity and venture-backed companies. With a background in private equity and a passion for bridging financial data with strategic execution, Arta brings a unique entrepreneurial perspective to the finance world. She’s dedicated to creating investor-ready financial solutions and scaling businesses through dynamic, data-driven insights.


Expect to Learn:

  • How Arta transitioned from studying geography to founding a financial consulting firm.
  • The critical importance of structure and design in financial modeling.
  • Key strategies for building "investor-ready" financial models.
  • The role of soft skills and storytelling in becoming a great finance business partner.
  • Why simplifying assumptions and focusing on key metrics are essential for early-stage modeling success.


Here are a few quotes from the episode:

  • “If you're scaling and your finance function isn't solid, you're really scaling on shaky foundations." - Arta Ramaj
  • ”Credibility and clarity are the north stars for building investor-ready financial models." - Arta Ramaj
  • “Modeling for a startup is often more about flexibility and storytelling than creating a perfect spreadsheet." - Arta Ramaj


Arta Ramaj gave us a fascinating look into the world of financial modeling for startups and private equity-backed businesses, showing how structure, clarity, and strategic insight shape high-impact financial decision-making. Her experiences revealed how finance principles, business partnering skills, and storytelling all intersect to build trust with investors and stakeholders. From building investor-ready models to navigating the entrepreneurial journey, this episode showcased the critical role financial modelers play in driving growth, strategic planning, and value creation.


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