Episode Details

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google's claims, DECREASES click-through rate by 34.5%.

And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones.

Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question…

Is blog SEO dead? Is this the end of blog SEO?

🔬 The research: https://ahrefs.com/blog/ai-overviews-reduce-clicks/

🎈 Give visitors what they want before they start scrolling: https://edwardsturm.com/articles/give-visitors-what-they-want-before-they-start-scrolling/

🏢 SEO for Big Clients: How to Sell to Schools, Governments, and Companies: https://youtu.be/u9TSz_jtY_w

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI Overviews and Click-Through Rates
00:30 Ahrefs Research Findings on AI Overviews
01:18 Detailed Analysis of AI Overview Impact
02:14 Comparative Click-Through Rate Data
03:25 Conclusions on AI Overviews
05:46 The Silver Lining
07:30 Bottom of Funnel SEO vs. Blog SEO
09:45 Tips and Recommendations
10:56 Conclusion and Episode Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #seohacks #searchengineoptimization #performancemarketing