Episode Details

Nike’s abrupt shutdown of RTFKT and the resulting $5 million lawsuit sparked a wide-ranging discussion about the risks and responsibilities of big brands in Web3. Cap and Steve debated whether companies like Nike should be held legally or reputationally accountable when early experiments in NFTs and blockchain go wrong, while also highlighting the opportunity for smarter, tech-integrated brand strategies going forward. The conversation moved between macro crypto trends, platform risk and the realities of scaling Ethereum.

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