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Mike Montague interviews Eric Eden, CMO at Workforce and host of the Remarkable Marketing Podcast, about how CROs and B2B leaders can cut through the noise of vanity metrics, bots, and fake engagement, and use AI to scale trust, not just clicks.

Eric shares how he uses over 25 AI tools to create a full podcasting and content engine and why platforms like LinkedIn are broken for business growth. The conversation explores how to build verified communities, use AI like a director (not a robot), and create marketing that actually resonates with real humans.

This episode is a masterclass for CROs and marketers ready to multiply output without losing their voice.

CHAPTERS

00:00 – Intro: Why Human-First Still Matters
01:45 – The Problem with Bot-Driven Platforms
04:30 – Why TikTok and LinkedIn Metrics Are Misleading
06:15 – Real Networking vs. Fake Virality
08:30 – What Makes Workforce Different (No Bots, No Ads)
11:00 – Why Social Platforms Penalize Real Creators
13:00 – The Reality of “1 Billion Users” on LinkedIn
14:30 – How Eric Uses 25 AI Tools to Create 200+ Podcasts
17:30 – Using AI Like a Movie Director: Prompting with Precision
20:00 – Connecting Your AI Stack for Smarter Workflows
22:45 – Why Building Trust Beats Building Reach
24:00 – Final Thoughts: Focus on Humans, Use AI to Scale You

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