Episode Details

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We're joined by Brett Farmiloe, who just acquired HARO, to explain what's up and what you need to know.

Brett bought HARO on the 15th of April, 2025. It previously shut down last year.

The relaunch is today - April 22, 2025.

The new HARO will take way more of a stance against spam, fake accounts, and low-effort contributions. The goal is to protect the journalists on the platform while still giving everybody a voice.

Brett Farmiloe is also the founder of Featured (formerly Terkel) and has extensive experience in this space. HARO will be iterating email by email, month by month, becoming something better than it was before.

All seasoned digital marketers have heard of HARO. But this is the HARO they don't know.

⭐️ The new Help a Reporter Out (HARO): https://www.helpareporter.com/
💫 Featured: https://featured.com/
👨‍💻 Brett Farmiloe: https://www.linkedin.com/in/brettfarmiloe/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
01:03 Basics of Help A Reporter Out (HARO)
03:28 Reviving HARO: First Steps and Challenges
04:24 Combating AI and Ensuring Trust
05:29 Comparing HARO with Other Platforms
12:00 Challenges and Iterative Improvement
18:36 Identity Verification and Manual Review
20:48 The Acquisition Process
23:55 Global Reach and Language Support
28:10 Tips for Getting Accepted by Journalists
30:11 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#marketingnews #helpareporterout #publicrelations #martech