Episode Details

I am in conversation with Sundar Rajan, a serial entrepreneur, currently the founder of OneMyle, a platform that seeks to address the needs of hyperlocal digital marketing in neighborhoods. He was earlier the co-founder of JustBooks, a lending library chain, supported by an innovative technology platform.

Sundar reflects on his journey from a software developer to an entrepreneur, sharing his experiences and challenges along the way:

Early Career in IT:

• He worked in IT, building software for banking and financial services.
• His exposure to implementation and user experience shaped his professional growth.

Transition to Entrepreneurship:

• His entrepreneurial journey began unexpectedly with a family-run library project, Just Books, which turned out to be a success.
• He faced challenges balancing a job with entrepreneurship and gradually pivoted to focus on growing the library business.

Expansion and Challenges of Just Books:

• The business grew organically to over 60 libraries across cities, driven by franchising.
• He adapted to changes like the rise of digital books and evolving customer behaviors.

Shift to OneMyle:

• After exiting Just Books, he started OneMyle, a digital marketing platform aimed at connecting local businesses, communities, and creators.
• He shared insights into shaping the platform, testing features, and learning to target specific personas, including local creators.

Personal Practices and Reflections:

• Sundar emphasized the importance of reading code, context switching, and his method of note-taking (emails to himself) as tools for managing stress and priorities.
• He candidly discussed the unpredictable nature of entrepreneurship and the learning process involved.

Sundar Rajan is an Entrepreneur, Co-Founder Onemyle, JustBooks

Technology & Entrepreneurship remain big areas of interest.

Worked in IT industry for 15 years, before turning Entrepreneur.

While in IT, was involved in software