Episode Details

Scaling a business is often framed as growth and success. The real question is:
What actually changes as a business scales—and where does it start to break?

My guest is Jake Setterlun, who scaled a business to $1M per month—and then had to rebuild after losing it.

In this conversation, we explore:
• What changes when a business grows quickly
• Why new problems emerge at each level of scale
• Common mistakes that don't show up early
• What leads to breakdowns—even after success
• What rebuilding looks like after failure

This isn't about chasing growth.
It's about understanding what growth actually requires.