Episode Details

In this episode, Dr. Barbara Hales chats with Ty Cohen, founder of the Digital Business Builder Blueprint, about the key strategies for building a digital business that provides freedom without burnout.

• Ty shares how he transitioned from working long hours at Walgreens to launching his digital business, helping professionals and creatives turn their knowledge into profitable digital products. He emphasizes the importance of authenticity, building a business with clear systems, and avoiding the pitfalls of burnout.
• Ty reveals the core of his coaching program, which helps clients find clarity on their ultimate business goals, whether it’s gaining more clients, achieving more freedom, or earning additional income. The program provides one-on-one guidance to help you create digital products, such as online courses, books, workshops, and memberships.
• Ty also discusses how professionals, including doctors and creatives, can build their digital businesses by offering value through lead magnets and video content, making the process organic and authentic. He provides insight into the key mistake many make when marketing their business and how to avoid it—staying genuine and giving away valuable information to build trust.

Key Takeaway:

“Building a business that doesn’t burn you out means creating systems that allow you to live life on your terms—whether that’s meeting with clients, enjoying lunch with family, or taking spontaneous trips.” – Ty Cohen.

Connect with Ty Cohen:

Website: www.tycohen.com

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   info@TheMedicalStrategist.com

YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (196)

Introduction to the Episode

Dr. Barbara Hales 00:02

Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us a special guest, Ty Cohen. Today’s guest is someone who went from spending 10 years behind a pharmacy counter to building a digital business that runs with clarity, confidence, and purpose. He’s the founder of the Digital Business Builder Blueprint, a six-month coaching experience where he helps professionals, coaches, creatives, and everyday action-takers turn what they know into digital products, coaching offers, and businesses they can run, grow, or even sell one day. What makes his approach different is that it’s not about overnight results or going viral—which we will hope for anyway. It’s about creating real solutions, real systems, and a business that gives you freedom without burnout. He’s here today to talk about what it really takes to build something online that lasts, and how to shift from trading hours for dollars to building a business that runs with more structure and less stress. Welcome to the show, Ty!

Ty Cohen’s Background and Early Career

Ty Cohen 01:26
Hey, Barbara, thanks for having me. I’m excited. I’m excited to hear what we’re going to talk about today.

Dr. Barbara Hales 01:30
Yes, well, we’re going to be talking about you, partially because you’re going to give our listeners some