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Why Your Phone Addiction is no Coincidence & How to Cure it (2x Best-Selling Author Nir Eyal on becoming Indistractable & Building Products People Love)
Description
What You’ll Learn in This Episode:
- How to Build Habit-Forming Products:
- The Hook Model and how it helps create products that build healthy customer habits
- Why ethical design is critical when building products that people use frequently
- Becoming Indistractable:
- The difference between traction and distraction and why intent is everything
- How to master internal triggers—the root cause of most distractions—and take control of your time
- Time Management and Productivity:
- Why to-do lists often fail and how time-boxing can completely change how you work
- Practical strategies to prioritize reflective work over reactive tasks like emails and meetings
- Balancing Responsibility as a Founder:
- How to define your responsibility when building habit-forming products
- Why founders should consider a use and abuse policy to address overuse of their products
- Nir’s Approach to Angel Investing:
- How Nir chooses to invest in startups using the Hook Model to create positive, habit-forming products
- Examples of impactful companies Nir has supported, like Calm and Sunnyside, and how they create value
ALL ABOUT UNICORN BAKERY:
Where to find Nir:
LinkedIn: https://www.linkedin.com/in/nireyal/
Website: https://www.nirandfar.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapters:
(00:00:00) Who did you write your books for and what is the message?
(00:04:11) As a founder, what responsibility do I have to the user-terms of consuming my product?
(00:09:18) How much can I leave users to their own responsibility to use my product and should I include safety elements in my product?
(00:17:07) How do you feel about the fact that too often overconsumption (e.g. alcohol) is laughed at rather than criticized because it is "normal"?
(00:21:16) Is too much self-optimization unhealthy, even if you are happy with your situation?
(00:23:49) What levers can I move if I feel too much outside influence is affecting my focus on my own projects?
(00:29:09) How important is repetition when you want to tackle things and make them happen, and how do you get rid of external triggers that distract you?
(00:38:32) What is your perspective on the topic of To Do - Lists?
(00:44:42) How does your knowledge of focus and productivity influence your work as an angel investor?