Episode Details

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Hello, and welcome to "Beauty and the Biz," where we'll talk on the topic of "inside The Aesthetic Society presidency." Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

To begin with, how do you keep your plastic surgery practice running smoothly while traveling to 48 cities and 21 countries as President of The Aesthetic Society? That's why, I asked Dr. Kiya Movassaghi in this week's video.

Specifically, he shared exactly how he:

• First, balanced travel, leadership, and surgery without burning out
• Then, structured his team to run the business in his absence
• In addition, relied on a strong medical spa and selective high-value surgeries
• Surprisingly, built a social media following of 270K — even though he hates social media
• Importantly, kept his physical and mental wellness a top priority (including runs in the snow and swims in the Persian Gulf!)

Furthermore, we discuss what's next now that he's passed the baton — including advisory boards, Ironman training, and spending more time with family.

Without a doubt, this is a must-listen if you want to scale your influence without sacrificing your practice.

Finally, "Dr. M" shares how AI, business training, and smart staffing are the new "survival kit" for any surgeon who wants to stay relevant.

Don't miss this rare opportunity to level up your coordinator's skills and get instant access to the $5,000 Cosmetic Practice Vault for free.

This combo is designed to convert more consults and smooth out your practice processes —fast.

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Enjoy!

Catherine Maley, MBA

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