Episode Details

In this episode, we interview Jonny Birkett, Managing Partner (Joint) at Genecon Ltd, to explore the vital question: What does culture mean for place, and why is it so important?

We dive into the often-overlooked “dark matter” that weaves between the physical realm, advocating for a shift in perspective—be more gardener, and less architect. Jonny discusses how placemakers and local councils are beginning to recognize culture as a key to shaping thriving places.

We’ll examine how the experience economy has yet to fulfill its promise as a solution to our struggling high streets and night-time economies, and why culture and social value are deeply intertwined. Jonny explains why cultural infrastructure—both soft and hard—should extend beyond traditional arts institutions, as city developers and planners increasingly position culture at the heart of their development propositions.

Finally, we explore the impact of the digital landscape on visitor and consumer behavior, and what this shift means for the future of places. Join us for an insightful conversation on the critical role of culture in place transformation and its implications for the future.