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114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable
Description
What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert.
Key Timestamps:
[00:01:00] Addressing Economic Concerns in the Coaching Industry
[00:03:00] People Are Still Investing in Coaching
[00:04:00] Communicating with Precision Instead of Slashing Prices
[00:05:00] Targeting Audiences with Disposable Income
[00:07:00] Staying Visible and Building Trust During Uncertainty
[00:08:00] Embracing Flexibility with Associate Work While Building Your Business
Powerful Quote:
“Of course we can’t control the economy, but we can choose how to respond to it.” – Jo Lott
No matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.
Useful Links
“Dare Greatly” in person one-day event, 12 June - Join the Waitlist
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (edition 2025)
Join the Let’s-Coach Circle for free
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Learn about The Business of Coaching programme
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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