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Episode 510: Sita Sargeant of She Shapes History.
Description
A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount
- How the pandemic disrupted her original career plans and led to an unexpected passion
- The fascinating story of how Canberra, Australia's capital, was designed by a woman
- Building a business that makes Australian women's history accessible and engaging
- Growing from one walking tour to multiple tours across different cities
- How she approaches hiring team members based on personality rather than just historical knowledge
- Navigating grief and personal challenges while building a business
- The upcoming book that shares 250 stories of remarkable Australian women
- Her expansion plans for Sydney and Melbourne tours
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Connect with Sita Sargeant:
- Instagram: @sheshapeshistory
- Website: sheshapeshistory.com.au
- Email: sita@sheshapeshistory.com.au
Resources mentioned:
- Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025
- Descript - AI video editing tool
- My Daily Business courses - mydailybusiness.com/courses
This month we're proud to be sponsored by The Finders Keepers.
Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.
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