Episode Details

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount 

• How the pandemic disrupted her original career plans and led to an unexpected passion
• The fascinating story of how Canberra, Australia's capital, was designed by a woman 
• Building a business that makes Australian women's history accessible and engaging
• Growing from one walking tour to multiple tours across different cities
• How she approaches hiring team members based on personality rather than just historical knowledge
• Navigating grief and personal challenges while building a business
• The upcoming book that shares 250 stories of remarkable Australian women
• Her expansion plans for Sydney and Melbourne tours

Connect with My Daily Business:

• Instagram: @mydailybusiness_
• TikTok: @mydailybusiness
• Email: hello@mydailybusiness.com
• Website: mydailybusiness.com

Connect with Sita Sargeant:

• Instagram: @sheshapeshistory
• Website: sheshapeshistory.com.au
• Email: sita@sheshapeshistory.com.au

Resources mentioned:

• Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025
• Descript - AI video editing tool
• My Daily Business courses - mydailybusiness.com/courses

Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026.

Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.

Connect and get in touch with My Daily Business via

Listen Now