Episode Details

Mike talks with Adam Swart, the founder of Crowds on Demand, the original paid protesting firm, and a leading expert on protests, political optics, and narrative strategy. A lifelong liberal, Adam now finds himself increasingly "not liberal enough" for many in the modern Left.

Topics Mike and Adam discuss include:

- the false dichotomy between ‘real’ and ‘fake’ protests

- why every significant protest is a paid protest

- the left’s protest advantage over the right

- throwing tantrums vs getting things done

- the importance of barking up the right tree

- making geeky issues exciting

- if short-sellers could have been behind the Tesla protests

Adam Swart on X

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