Episode Details
Back to Episodes
How a Youtuber Built an 8-Fig Holdco of 6 Businesses | Arie Scherson Interview
Description
Meet Arie Scherson, co-founder of Bluedot Holdings, a fast-growing e-commerce and SaaS holding company with six portfolio businesses generating over $10 million in revenue.
Arie started his journey as a YouTuber in his 20s, testing 15 different products before mastering Facebook Ads and scaling his first business.
Through relentless experimentation, investing, and team-building, he has built a diverse portfolio, including an agency, a SaaS business, and four e-commerce brands. Despite the challenges of managing multiple ventures, Arie continues to acquire, scale, and optimize businesses—proving that content, marketing, and persistence are powerful tools in the modern business landscape.
In this episode, we dive deep into his early failures, investment strategy, deal structures, and the key lessons he’s learned on his journey.
Please enjoy this conversation with Arie Scherson.
----------------------------------------------
Timestampls:00:00:00 - Intro
00:00:52 - Early days and first failures
00:03:50 - Learning everything from Youtube
00:05:24 - Working as a server while in university
00:07:44 - First company
00:11:12 - Current portfolio of 6 companies
00:19:09 - It’s often scary to do multiple things
00:22:30 - The power of selling only the right products00:28:40 - Experiment as much as you can
00:31:25 - How a trendy product became a $500m company
00:34:57 - Content is leverage
00:38:15 - Ecommerce is hard, really hard
00:41:42 - Deal structures
00:48:39 - How Arie and his team working to run their businesses
00:52:21 - Biggest challenges of the last 2 years
00:56:48 - Arie’s secret sauce which allows him to succeed
00:59:58 - Why did Arie buy a $50,000+ course?
01:04:04 - Favorite book
01:06:40 - Best investment advice Arie has ever received
01:10:27 - Domino effect on tariffs
----------------------------------------------
Follow Mikk/PrivatEquityGuy on Twitter: https://x.com/PrivatEquityGuy
Arie on Twitter: https://x.com/ariesnotebook
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.