Episode Details
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Pages to pixels: Livestreams elevate book sales!
Published 10 months, 3 weeks ago
Description
April 23rd marks World Book and Copyright Day, and in China, the celebration has gone digital. Bookstores and sellers are embracing the trend, ramping up livestreaming events to connect with readers like never before. On the show: Steve Hatherly, Niu Honglin and Yushun.