Episode Details

There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like.

So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced.

If you've ever considered writing a book for your business, this episode is a must-listen!

Key Takeaways:

• Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders.
• The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues.
• Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact.
• It is important to set your expectations, it might take over your life for up to two years.

Episode Highlights:

• 03:31 The Book Deal Journey
• 11:15 Editing Challenges and Lessons
• 19:30 Legal Issues and High-Level Problems
• 23:51 Balancing Business Growth and Personal Goals
• 33:39 The Challenges of Book Promotion

About the Guest:

Alice Benham is a business strategist who helps people to take their big vision into their daily action.

• Website: alicebenham.co.uk
• Podcast: Starting the Conversation