Episode Details

About Page messaging needs to evolve as your business grows—because the story that worked when you first started won’t attract the level of clients you’re ready for now.

If your About Page still reflects an earlier version of your business, it can create a disconnect, making it harder for potential clients to see your expertise, trust your process, and understand the transformation you deliver today.

In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services, and the transformation she now delivers for her clients.

Michelle went from running a winter side hustle in New England to building a full-time digital marketing agency in sunny Florida. But like many entrepreneurs, her website still told the old version of her story. In this episode, we shape a new, elevated narrative that captures her credibility, positions her as the expert, and speaks directly to the business owners she now serves.

Whether you're rewriting your about page, homepage, sales pages, email sequences, product launch copy, or program launch copy, this episode will help you ensure your messaging evolves as your business does—so you can keep attracting aligned, ready-to-work-with-you clients.

Here’s what you’ll learn in this episode:

• How to craft a curiosity-driven hook that draws readers into your story
• What to highlight when your story shifts and your services expand
• The importance of repositioning your expertise for where you are now
• How to speak directly to your ideal client without losing your voice
• A behind-the-scenes look at rewriting your About Page in real time
  
  

Tune in now and learn how to update your story to reflect the expert you’ve become—so your About Page becomes one of your strongest conversion tools.

Visit Michelle Stuenkel at www.yourmediasquad.com. Michelle is the founder of Your Media Squad, a digital marketing agency located in the Tampa Bay, FL area. She has a passion for helping small businesses with their organic digital marketing strategy. 

YOUR RESOURCES:

7-Figure Homepage Checklist: Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Grab it  here.

7-Figure About Page Checklist: Want to ensure your About Page has every copy element and section it needs to boost sales? Download my 7-Figure About Page Checklist and make sure you have all the copy elements needed to attract premium, high-paying clients. Grab it here.

Grab the WORKSHOP: How to Write an About Page That Converts Visitors Into Buyers: Put to use the proven framework that will turn your story into a powerful sales tool that builds trust and drives action. Grab it here.

AUTHORITY ANCHOR STATEMENT TEMPLATE: Grab your Authority Anchor Statement Template! I'm giving you the exact template I use to write this statement for my clients with over 15 examples for