Episode Details

Engaging with prospective and existing customers through social media is becoming a topic of increasing interest in the auto finance industry, but many questions remain when it comes to how — and in which channels — lenders should spend their time. In this episode of The Roadmap, AFE chats with Saloni Janveja, executive director of social media and marketing innovation at Ally Financial, on compliance considerations when entering the realm of social, limitations of certain social media platforms, and best practices for engaging with consumers.