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Social Media Trends & Tools Update! | Jenna Stakias | CEO & Founder, The True Empire
Description
In this episode, Jenna Stakias, CEO & Founder of The True Empire, shares her top tools, trends, and strategies to help beauty pros and content creators elevate their social media game—without the overwhelm.
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KEY TAKEAWAYS:
🔅Diversify your platforms — Don’t rely on just one (like TikTok); repurpose content across Instagram, Pinterest, and more to protect and grow your digital presence.
🔅Nail the hook — Capture attention within 3 seconds using movement, voiceover, or a visual prompt (like applying lip gloss while talking).
🔅Behind-the-scenes content performs — Audiences crave authenticity. Quick salon tasks like folding towels can turn into effective and engaging content.
🔅Tools don’t need to break the bank — Apps like InShot for video and Canva for graphics are free and powerful for everyday creators.
🔅Short is sweet, but quality wins — The 10–15 minute “sweet spot” for video can build trust and connection—especially when paired with high-quality production.
🔅Lean into community — Content that invites followers into your world, like vlogs or “get ready with me” clips, builds loyalty and encourages engagement.
👉Follow The True Empire on Instagram
👉Follow Jenna on Instagram
👉Check out The True Empire website
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