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In this episode, we’re getting real about the moment we realized our long list of 22 core values was just... noise. 

So we started over.

We walk you through how we narrowed it down to 7 values that mean something and how they guide every part of our business:

• Honor God. 
• People First. 
• Extreme Ownership. 
• Pursue Excellence. 
• Relentless Execution. 
• Data Wins. 
• Win as a Team.

This isn’t just about writing values on a wall. It’s about building a culture where they come to life, from hiring to coaching to performance reviews.

If you're a business owner, team leader, or just trying to build something lasting, this episode will help you rethink what values really mean in action.