Episode Details

"The 80/20 curve also applies to time: 1% of your time produces 50% of all your productivity."

This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features Perry Marshall, Author and Sales & Marketing Guru.

His full episode is titled Redefining the 80/20 Rule, buying time for superhuman productivity, and solving tough problems.

You can find the full audio and show notes here:

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Perry is endorsed in FORBES and INC Magazine, and is one of the most expensive business consultants in the world. His reinvention of the Pareto Principle is published in Harvard Business Review; in fact, NASA's Jet Propulsion Labs at the California Institute of Technology uses his 80/20 Curve as a productivity tool.

He founded the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT, where the object is to solve the biggest mystery in biology.

His Google AdWords book laid the foundations for the $100 billion Pay Per Click industry and his other book, Ultimate Guide to Google AdWords, is the world's best-selling book on internet advertising. He's consulted in over 300 industries and served as an expert witness for marketing and Google AdWords litigation.

In the full Best of Series Masterclass we talk about:

✅ What the 80/20 rule actually is and how he redefined it

✅ How to buy back time by saying no and what to remove from your life

✅ His secrets to running more efficient meetings

✅ The 80/20 productivity curve and its application in business efficiency, and

✅ Solving tough problems and appearing superhuman.

Stay epic,

Greg

Connecting with Perry Marshall

You can reach Perry on on X and via his website.

Books and Resources

• 80/20 Sales and Marketing - by Perry Marshall

• Evolution 2.0 - by Perry Marshall

• Ultimate Guide to Google AdWords - by Perry Marshall

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• John Lee Dumas, Founder of Entrepreneurs on Fire, on Being insanely valuable, thinking outside the box and unlocking discipline to win

• Kath Blackham, CEO of The VERSA Group, on Extracting huge value f