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Shrubs and Mocktails
Description
In this episode, I chat with Charlie Berkinshaw, the founder of Element [Shrub], and we get into all the fascinating details of that product.
Charlie's a good friend of mine. His photography and instagram skills are ON POINT, and I know you're gonna enjoy this interview.
Find Element [Shrub] on Instagram (@elementshrub), Twitter (@elementshrub), and Facebook. You can also visit their website (elementshrub.com), and if you'd like to send Charlie an email, hit him up at charlie@elementshrub.com.
SHOW NOTES
What is a shrub?
According to Charlie, it's a colonial way of preserving fruit using vinegar (and sugar). The nice thing about shrubs is that they provide two taste components found in many cocktails: sweetness and sourness (or acidity). Not only that, but they also yield the flavor of the fruits and spices found in the shrub.
Element [Shrub] Flavors
-Cranberry Hibiscus
LIGHTNING ROUND QUESTIONS
What is Your Favorite Cocktail?
The Corpse Reviver #2
What is your Favorite Spirit?
Gin, even though I used to stay away from it. I like it because it's sort of an open book.
Books
What advice would you give to someone who is just starting out as a home bartender?
Don't be afraid of shrubs. People are scared of adding vinegar to their cocktails because the